Work
Selected projects as case notes. Starting point, path and measurable result, without gloss.
Die Ausbilder Ghribi & WernerWorkplace safety training, Cologne
- Starting point
- The old website had been built years earlier as a simple calling card, a single page without course details, dates or structured data. It brought in close to no enquiries, while the training business with forklift, crane and fire safety courses had long outgrown it.
- Path
- A complete rebuild including a brand package with logo and stationery. Every course got its own page with dates, prices, curriculum and a matching enrolment form, plus location pages for the Rhineland and a clean split between open courses and in-house training. 21 redirect rules preserve the old Google rankings, and testing ran on 30 device profiles across three browser engines.
- Result
- Live at die-ausbilderkoeln.de. 57 pages pass the automated final check without findings, and the load-time limits are wired into the build itself. Since then the site runs under ongoing care with editorial posts and a monthly review of search data and analytics.
die-ausbilderkoeln.de, home page Eye clinic Dr. ClaßenOphthalmology, Offenburg
- Starting point
- A practice established in 2002 whose website was not built for phones and showed broken umlauts in Google results. Entire service areas such as medical assessments were missing, and patients called every day to ask about parking.
- Path
- A new website that orders the services into four understandable areas, laser surgery, prevention, assessments, and children and vision school. Added to that a photo session at the practice for real team and room pictures, appointment booking via Doctolib and a directions section that answers the parking question before anyone calls.
- Result
- Live at augenzentrumsuedbaden.de, built for phones, clean in search results and with every service findable, from assessments to the vision school.
augenzentrumsuedbaden.de, home page